BI Dashboard, an add-on for Shipment 360

The whole business
on one page.

Every job, invoice, lead and pay run in Shipment 360 already holds a number. The BI Dashboard adds these numbers up for the owner, the CFO, marketing, the head of sales and HR. It also shows what needs your attention today.

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The figures on this page are made up. They show what a board looks like.

Revenue₹42.6 L8.7% up on last month
Net profit₹5.1 L12% of revenue
Cash and bank₹18.4 LToday
Customers owe₹26.3 L₹1.6 L over 90 days
Pipeline₹61 L4 stages
Sales target95%₹42.6 L of ₹45 L

One company, five boards

Everyone sees the same figures, each for their own role.

Choose a role. Each person sees only the boards you give them.

Owner and CEOReads from every part of Shipment 360

Revenue₹42.6 LLast month ₹39.2 L
Net profit₹5.1 LAgainst last month and last year
Cash and bank₹18.4 LToday
Growth trendUpLast three months against the three before
Sales target this month
Reached₹42.6 L
Target₹45 L
What is owed
Customers owe you₹26.3 L
You owe suppliers₹14.7 L

CFOReads from Keeplee Books

Gross margin27.9%₹11.9 L on ₹42.6 L
Net margin12%₹5.1 L on ₹42.6 L
Money in₹39.8 LThrough cash and bank
Money out₹36.2 LThrough cash and bank
How old unpaid bills are
Up to 30 days₹14.2 L
31 to 60₹7.1 L
61 to 90₹3.4 L
Over 90₹1.6 L
Falling due
GST and tax dues₹2.7 L
Expenses against budget88%

MarketingReads from Keeplee CRM and Books

Leads64This month
Conversion19%12 leads converted
Cost per lead₹1,500₹96,000 spent
Cost of one customer₹8,000Spend divided by leads converted
Leads by source
Website24
WhatsApp21
Email11
Facebook and Instagram8
Return on spend
Sales won₹9.6 L
Spend₹0.96 L

Head of salesReads from Keeplee CRM

Quotations sent46This month
Accepted17Confirmed by a person
Deals won12Priya 7, Arjun 5
Deals lost9With the reason for each
Pipeline by stage
New₹14 L
Qualified₹18 L
Proposal₹17 L
Negotiation₹12 L
Why deals were lost
Rate5
Transit time2
No reply2

PeopleReads from Keeplee HR & Payroll

Headcount34At the end of the month
Joined and left2 and 1This month
On leave today3Approved leave
Payroll cost₹4.9 LA total, never one person's pay
People by department
Operations14
Sales6
Documentation6
Accounts4
Admin4

Drawn for this page, with made-up figures from a company that does not exist.

Why it belongs to Shipment 360

Red flags from every part of your business, worst first.

A separate reporting tool needs someone to feed it figures. This one reads each part of Shipment 360 as the work happens. Each flag links to the page that explains it.

Keeplee Books

  • Last month made a loss
  • 25% or more of what customers owe is overdue
  • Cash and bank is less than what is due to suppliers in the next 30 days
  • GSTR-1, GSTR-3B or a TDS deposit is past its due date and not done
  • A bank account with no statement for 30 days

Shipment 360 Job Board

  • Jobs on hold

Keeplee CRM

  • Overdue follow-ups, waiting messages, and new leads nobody has touched for three days

Keeplee Asset Management

  • Assets needing attention
  • Inspections or hires due in 30 days

Keeplee Inventory

  • Negative stock
  • Items at or below the reorder level

Keeplee HR & Payroll

  • Last month's pay run is not approved
  • Leave requests waiting for a decision

This is not the full list of flags. If your company does not use a part, its flags do not appear.

A story

Four questions, before the first meeting on Monday.

This is a made-up example to show how the work goes. Kavita and her company are not real, and it is not a customer's story.

  1. 9:00

    Are we making money?

    The Owner and CEO board

    Kavita sees revenue and net profit against last month and last year. The month that is not over yet is marked, so she does not mistake it for a bad month.

  2. 9:05

    Who owes us too much?

    A red flag

    A flag says more than a quarter of what customers owe is overdue. It links to the page that explains it, with the bills. So she knows who to call.

  3. 9:10

    Can we pay the line on Friday?

    The CFO board

    Payments falling due sit beside cash and bank. She does not have to ask accounts to make a sheet.

  4. 9:15

    Why have quotations gone quiet?

    The Head of sales board

    She sees quotations sent and accepted, each salesperson's figures, and overdue follow-ups. The meeting at ten starts with the answer.

Customer

What our customers say.

Implementing the Keeplee ERP suite in our business was the single best operational decision we made this year. It unified our accounting, inventory, HR and CRM into one clear, real-time dashboard, saving our team dozens of manual hours every week while giving leadership total operational clarity.

Vineet JalanFounder, Jalan Mica Exports
Vineet Jalan

Questions

About the BI Dashboard and reports for freight companies.

What is a business intelligence dashboard for a freight company?

It is one page that shows how the whole business is doing. It shows revenue, profit, cash, what is owed, pipeline, jobs and people. It reads them from the systems where the work is done, with no spreadsheet in between.

Is the BI Dashboard sold on its own?

No. It is an add-on for Shipment 360, because it reads the figures from your other products. That is why there is nothing to import. It is in your free month.

Do the figures match my accounts?

Yes. Revenue, costs and profit come from vouchers. A month adds up to the Profit and Loss in Books for the same dates. Books imported from Tally count too.

Who can see which board?

Each board is a right that you give. There are ready-made roles for CEO, CFO, marketing and head of sales. Payroll cost shows as a total, never as one person's pay.

What do I have to type in myself?

Monthly sales targets, which ledgers are for marketing, and your website and social media figures. It reads everything else by itself.

Does it connect to Google Analytics or social media accounts?

Not today. You type website and social media figures by hand each month.

Can it show marketing spend by channel or campaign?

Not today. Marketing spend is one total, from the ledgers you mark. Leads are shown by channel and by campaign.

When will the growth trend show?

It needs six full months. It compares the last three months of revenue with the three months before. If the change is within 3% either way, it shows Flat.

I have several books. Are they added together?

No. You pick one book. Figures from different books are never added together.