Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing.
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV).
Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes.
Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.
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