Social Media Advertising

Social Media Advertising

Social media advertising is a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns.

By leveraging various data sources, advertisers are able to hyper-target their audiences and deliver personalized content based on demographics and user behavior. When an audience is introduced to a brand on social media, advertisers may see more interactions and conversions. Social media ads are also cost-effective, offering the potential for high rates of return.

Social advertising is a must if you want to quickly reach new target markets. More and more companies — including the world’s top brands— utilize social media ads to grow their companies and reach out to new consumers. To keep up with the competition, it’s important to learn how these ads work and how they can benefit your company.

1. Run your ad campaigns manually

Out of the three ways to manage a campaign, running it manually is going to be your cheapest option and the simplest. All you have to do is choose an advertising platform and set up your campaign.

Pros

Running an ad campaign manually gives you the freedom to invest your budget into testing out ads and finding the best ones, rather than spending extra money on ad management tools or agency fees.

Cons

Of course, becoming an advertising expert takes time and commitment, which means that the more time you invest in advertising, the more time in other areas of your business. Especially if you are a business owner, spending hours on end mastering advertising might not be conducive to a busy work schedule.

2. Run your ad campaigns via automated software

Considering social media ad spending is expected to reach $153,974 million in 2021, it’s no wonder there’s a plethora of third-party tools to help you manage your campaigns.

Pros

Sometimes on-site ad managers aren’t the most user-friendly, but third-party make optimizing Facebook ad campaigns and analyzing results much simpler than using Facebook’s Ad Manager.

Cons

And just like manually running your own ad campaign, automated software still poses the risk of spending the money but not getting the results you want. Plus, since you aren’t controlling the entire campaign process, it might be more difficult to identify where the ads manager is falling short.

3. Hire a managed service to run your ad campaigns

While this last option is often the most expensive, it’s also the simplest and will likely reap the most benefits. Rather than relying on your own expertise or automated software, hiring a professional is the most reliable option for achieving the results you want.

Pros

Of course, the most obvious advantage of hiring an advertising professional is that they know what they’re doing — it’s their job. As a result, the chances of you getting your desired results are much higher.

Cons

The one downside to hiring an ad agency is that if you don’t hire a good ad agency, you could end up wasting a lot of money.

Unfortunately, some agencies are only self-proclaimed experts who lure customers into wasting their money, so make sure you do your research and only hire trustworthy professionals.