Social Media Management

Why is an efficient social media management process important?

The business potential of social networks is immense. Brands can leverage social media platforms to successfully drive their objectives across the marketing funnel, from raising brand awareness to increasing store visits.

But to be able to accomplish this, they need efficient social media teams.

The more goals you want to achieve through social media marketing, the more people dedicated to this channel you are going to need. This demand will eventually lead to building complex social media team structures.

If you are a large brand, you might even have multiple teams in different offices and regions of the world, leveraging different strategies to meet different targets.

Now, how do you make sure all these people work together hand-in-hand to deliver maximum value from social media?The answer is: build an efficient social media management process.

1. The Social Landscape Is Always Changing

A social media manager can keep track of any algorithm changes and new trends within the platform, but also adapt your strategy and the content based on the latest updates.

In addition, a social media manager needs to be open-minded with regard to new platforms and consider what strategies you should put in place immediately for you to be successful in those new platforms.

Take TikTok for example. As of October 2020, TikTok surpassed over 2 billion mobile.

2. Engagement in Social Media Is Necessary

An employee posting at random on your social media profiles, having no plan, will do a disservice to your brand.

If that’s your current state of being, I strongly advise that you go back to the drawing board.

Social media is not a set-it-and-forget-it tactic. In many ways, this approach can do greater harm than good. This is why engagement is so important.

3. Protect Your Reputation & Help Your Customers

Social media manager(s) are constantly on high alert to each message, review, and comment happening within social media regarding a brand.

Not only do they have the right process in place with regards to triaging, but also they’re aware of how to conduct themselves within the platform, representing the brand.

4. Growing Your Audience

Someone who’s in charge of growing your audience should reside under a social media manager’s KPIs. Growing your social media audience is essentially a megaphone in the digital space.

According to a September 2020 study, 51% of respondents stated that their purchasing decisions were influenced by social media, and 29% of individuals were influenced by social media that they would purchase an item the same day of using social media.

5. Reporting & Tracking

Having a manager who is in charge of all your social media efforts can help you improve your existing campaign.

But a social media manager can also keep your brand agile – switching objectives, creatives, or content if your current efforts aren’t doing as well as they could be.